Many businesses, regardless of size, recognize the value of maintaining an online presence and using SEO to increase website traffic. Search engine optimization (SEO) is optimizing a site for search engines such as Google, Bing, Yahoo, and others, to generate more quality leads for small companies.
Law firms are not left out of businesses that could gain from developing an SEO strategy to boost their online visibility and grow their client base. When clients seek a lawyer or legal services, they generally turn to word of mouth, search engines, or social media for suggestions. Creating an SEO campaign enables you to control the kind of leads you get from search engines and social media.
Search engines are not only the most popular but also the easiest to evaluate in terms of ROI. Although social networks and word of mouth are important, online search usually dominates the research process.
If you run a law firm, you might be thinking, “How do I leverage SEO strategy to grow my client base?” Well, here are three strategies for driving quality leads to your website:
- Using Relevant Keywords
Your top clients will use keywords to locate your business and items. Clients who are ready to contact your firm and potential clients who have just learned about your firm and are doing some light research are both targeted by a good keyword strategy. When optimizing your site for search engines, you must utilize short-tail and long-tail keywords. Ensure you have short-tail keywords in your website text, title tags, and navigation to deliver the correct visitors to your site. A good short-tail keyword example could include the particular specialty area of your firm plus location. In contrast, long-tail keywords are buzzwords, questions, or sentences that people look up on the internet. Long-tail keyword traffic is a terrific method to capture potential clients upfront in their research process, allowing you to convert them later.
- Optimizing Your Site
SEO website optimization focuses on a couple of critical areas: title tags, images, URL structure, page copy, meta descriptions and header tags. Search engines like Google have developed smart ways to compute how well your website fares in all these areas and use it to rank sites in search engine results. Of course, your web developer may modify each of these website elements. Suppose your website is built on a CMS platform like WordPress. In that case, you could improve your firm’s website visibility using platform tools.
- Create Relevant Content
Content and SEO are inseparable–one dictates the other and vice-versa. Google’s mysterious algorithm gives fresh, new material a lot of weight. Therefore, your firm’s website must keep relevant and informative content about your law practice. Relevant content can be achieved by running a blog that features articles that contain relevant long-tail and short-tail keywords. You can also optimize your firm’s website landing page content, such as the About Us and Contact pages, for increased visibility. Alternatively, you can create case studies that double as testimonials of your professional efforts.
Why It’s Important for Your Firm to Have a Website
Websites are the modern-day equivalent to Yellow Pages, i.e., the go-to research source for contact information. For example, it’s been estimated that 70% of law firms land new cases via their website. Therefore, a website is the bedrock of everything you’ll do to get in front of your ideal prospective customer and build and promote your brand.
So, if you’re an attorney or the owner of a law firm seeking an SEO-optimized website, try Rocket Pilots and get started on the process.